Since the purchase of ATI by AMD this is already coming come.
And while for many ATi Fanboys this looks like a dagger in the liver brand level this means a boost for AMD because it reinforces an interesting market as the world of graphics acceleration .
And remember that the world of graphics acceleration is not a tiny market for a select group of nerds who bought a plaque to play on the PC (more like we are the guinea pigs) and that a company like ATi, AMD ahem ... the shovel up the production of graphics chips equipped with the Wii and XBOX 360, Ati Hollywood and Xenos respectively , which are sold like hot cakes in the world.
So from year-end Radeon and AMD will be AMD FirePro, ATi goodbye , goodbye ...