The holiday season will be very close, and it seems that not only Apple iPad will arouse passions among the users. For the estimates it has made Barnes & Noble Its more interesting Color Nook will also cause a major impact on all stores United States.
Len Riggio, head of the company, says that "Barnes & Noble is making Nook Colors at a rate of 18,000 units a day, and are throwing in a 747 every four days to bring cinda United States from China. We would be prepared to produce enough units to face the Christmas season. "
Riggio also mentions that expect a high demand for this device, which will increase further in 2011 due to good word of mouth to carry out the users. Something surprising is that states and sales in 2012 will reach a stable level, although it is unknown what the reason for this (although sure to be progressive price decreases).
All indications are that Barnes & Noble plans to sell about 500,000 copies of Nook Color during the Christmas season. At the end of 2010, have sold over 2 million devices Nook, reaching a position in the luxury sector e-readers.
